Andrew Goodwin's theory is that all music genres tend to follow certain styles when it comes to creating music videos. These usually are true and do tend to follow a pattern from video to video but some follow it more than other and some just don't follow it.
The first genre of music i am going to talk about this for is Rap. When people think of rap music videos they usually think of street video where there is the main artist rapping usually surrounded by their 'crew' who will be cheering them on. An example of this is some of Eminem's songs as he tend to use a lot of shots of streets and these sort of imaginary and a few of his videos have him rapping whilst surrounded by what looks like his 'crew'. An example of a rap artist who does not follow this is Watsky. This may be due to him not being a hardcore rapper as he does mix his rap with more upbeat pop sounding songs but he got his fame from rap and uses it in most of his songs yet he doesn't follow this stereotypical rapper music video style. Most of Watskys videos are bizarre and would be concept or narrative videos opposed to a performance.
Another genre of music that tends to follow a performance style of music video would be heavy metal. The reason for this is usually to show off the what they are like live and hopefully get the audience to feel the video is more genuine. They usually show a lot of shots of the audience and i think this may be to help the audience understand who they are trying to aim their music at as sometimes it may not be suitable for all viewer.
In summary i think most musicians do tend to follow the stereotypical music video as said by Goodwin but there are sometimes exceptions to the rule such as watsky with rap. The reason i think that most musicians tend to follow the stereotypical videos is because they most likely listen to music from the same genre so take ideas from fellow music videos therefore there will be a lot of similar music videos in the same music genre.
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