Watsky - Woah woah woah
Watsky himself is the main actor in this video which is therefore the use of star imagery. The video is split into two parts which demonstrate the two main conventions of rap videos going wrong. These two conventions are A gang on A street causing havoc and property damage and then the sexualisation of women. These go wrong in both parts though as in the first the he sets himself on fire while trying to set a Lamborghini on fire and in the second he is try to have sex with a woman who is not wearing much through the scene and this goes wrong when part of the room catches fire due to the candles in there.In the first scene, watsky and his 'crew' are dressed wearing what looks like slightly higher class than stereotypical street wear. This is because he is wearing a proper shirt and he is wearing jeans over joggers. This therefore shows that this is not his usually 'Habitat' so to say and is probably why the scene ends badly for him. In the second scene he is not wearing as much as he is getting intimate with a women. One again the scene ends badly for him with the room catching fire which shows that this is also something he is not comfortable with.
In total in the video there are the same amount of men as there are women but one of the women are very sexualised in the way that she is acting and from what she is wearing. This is not shown as much with from the men or watsky but they have tried to add add this slightly but not as much. The body language that is shown from the second scene is that of a very sexual nature and that the scene is going to be very intimate. The first scene however portrays body language of a menacing feel from the way that they are acting by throwing gasoline over a Lamborghini.
Through the entire video, Watsky (The star), has power over most of the other but every time this is shown he then loses it by being brought down by a flame that ruins something in someway. In the first scene the flame stops him from burning the car by burning himself, The second there is a fire which ruins the mood of scene which stops what was happening or going to happen.
After looking at the lyrics of the website Rap genius, it says that the meaning of the song is 'A song that Watsky described as “verbal flexing” to prove that he is a real lyricist to those who doubt him. He always stays true to his roots bringing in some fast rap and quirky lines.
Hard hitting and powerful; A new Watsky classic.' I think that the message of the song that watsky is trying to get across is that he can still do music like he used to and he is the same person despite being more famous now but as a viewer i personally feel like it is about him showing off how strong he is as a person and trying to show how he can make it through anything no matter what the challenge. I fell like he does this more so through the verses though than through the chorus.
The only products that are really advertised in this video are a Lamborghini and watsky himself. Personally i do not understand the use of showing off a Lamborghini as a product trying to advertise it as by the seems of it, most of Watskys audience would be that of whom have not got much money so i feel that it is more of just something to show off. Watsky himself is being advertised here because, like most of his other videos as well, He is the star of the video and he always puts as much effort as he can in his videos to try and people to watch more and listen to more of his music. There are no actual brand names shown and i cannot find, apart from the previously stated Lamborghini, any brands that would stand out to be iconic.
In the first scene there is a slight narrative story arc to it and this is shown from how things progress from the start to the end. Also the camera angles and shots show this by portraying that the first person, who we see who is only seen for a around 30 seconds, has a lot of power and this is due to the way that the camera is mostly using low shots to look up at him making him look bigger than he really is. However as his scene comes to an end the camera starts to use shots of the same height or higher shots showing that he is starting to be put down or looked down upon.
This is quite similar as with Watsky, the camera is almost always looking up at him and i think once again this is to give him power and make him seem bigger and tougher than he really is. As we can see, he is seen to be the head of the group that is causing what is happening and using low angle shots makes him seem tougher than he really is which once agin. As we see in the video, after setting himself on fire he is not really as strong and tough as he is made out to be.
I really like the editing i this video as they have used a technique i have not seen many other music videos use which is where the video keeps jumping back but the lip synching still continues as per normal. After looking up how they have done it, It was from filming the video normally then they lip synched the video again but with Watsky keeping his head in what is basically a clamp so that there is no movement of his head. They then cut his lips out and superimpose it on top but there had to do this frame by frame to get it exact and to look so natural.
The only products that are really advertised in this video are a Lamborghini and watsky himself. Personally i do not understand the use of showing off a Lamborghini as a product trying to advertise it as by the seems of it, most of Watskys audience would be that of whom have not got much money so i feel that it is more of just something to show off. Watsky himself is being advertised here because, like most of his other videos as well, He is the star of the video and he always puts as much effort as he can in his videos to try and people to watch more and listen to more of his music. There are no actual brand names shown and i cannot find, apart from the previously stated Lamborghini, any brands that would stand out to be iconic.
In the first scene there is a slight narrative story arc to it and this is shown from how things progress from the start to the end. Also the camera angles and shots show this by portraying that the first person, who we see who is only seen for a around 30 seconds, has a lot of power and this is due to the way that the camera is mostly using low shots to look up at him making him look bigger than he really is. However as his scene comes to an end the camera starts to use shots of the same height or higher shots showing that he is starting to be put down or looked down upon.This is quite similar as with Watsky, the camera is almost always looking up at him and i think once again this is to give him power and make him seem bigger and tougher than he really is. As we can see, he is seen to be the head of the group that is causing what is happening and using low angle shots makes him seem tougher than he really is which once agin. As we see in the video, after setting himself on fire he is not really as strong and tough as he is made out to be.
I really like the editing i this video as they have used a technique i have not seen many other music videos use which is where the video keeps jumping back but the lip synching still continues as per normal. After looking up how they have done it, It was from filming the video normally then they lip synched the video again but with Watsky keeping his head in what is basically a clamp so that there is no movement of his head. They then cut his lips out and superimpose it on top but there had to do this frame by frame to get it exact and to look so natural.
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