Target Audience

The target audience to my music video is going to be very similar to that of the target audience to other rap/alternative hip hop music which will be mostly boys of around the age 13 -25. The reason I am going to aim it a this age group is because they are the age group that will most likely understand the music and already are the highest age group to listen to this genre of music so it will make it much easier and it will mean that I just have to follow conventions that the other music videos are already using.

I don't think that I will use all of the conventions because this may end up making my age group be slightly higher for example if I use the sexualistaion of women, it would end up being seen as for an older audience ruling out the 13 - 18 year old age gap despite them still most likely watching it but it may cause problem with parents not wanting their kids to see these sorts of things. Another reason I will not be using this is because due to the task at hand this would be inappropriate.

This age and gender audience would be the type who are beginning to watch more mature things on TV and online but they would still watch things that make them laugh as they still don't want to take things too seriously. This is why for my video I am going to make sure that due to the mood of the song not being too upbeat, I will try and make sure that the video has gone some not too serious moment that despite not being funny will be able to make the audience understand that it is being aimed at them and it doesn't make them too sad or down.

From this I have learnt that my target audience are going to be more into my video if I include a lot of lip syncing shots and include a younger main role along with a lot of shots of the streets, I will be able to engage my audience more. This will hopefully draw in my target audience and make them want to stay and watch my entire video but it may also engage more viewers from a similar yet different audience, widening my audience and the views.