The first Record label I am going to talk about is the one that has got Watsky signed to it which is Steel wool media. They are a very small and independent record company but due to their CEO being in the music industry for 30 years before starting up the company, they have had a good start and lots of talent and ideas to use to make amazing video's and music. It was founded by Kevin Morrow in October 2012 which means that right now it is still quite new. They have currently got a total of 17 artists of which Watsky is their biggest with an album that made it to #1 on the iTunes charts of the albums for the hip hop/rap genre, out selling Macklemores album 'The heist' and ranking #9 on iTunes best selling albums of the month.
They rely a lot on social media because this is a free and easy way to get information about to fans whether it is through the artists social media itself or whether it is through their own but either way it is a free way to get out vital information like tour dates, album releases and more. They have got their own website as well which has even more information about them and a way of contacting them but they do not usually put out a lot of information on here as it would be harder to update and if they did this then people would have to go to their website every time they wanted an update as wear with twitter and Facebook people are usually on these everyday anyway.Bellow is a link to their own website and their Facebook page:
http://www.steelwoolentertainment.com/artists
https://www.facebook.com/SteelWoolEntertainment/info/?tab=page_info
As you can see the previously stated record label is not a very famous one and does not have many signed artists and those that are signed are not overly popular and are probably unknown to a lot of people. This is because they do not have a lot of money Compared to the bigger companies like Universal, Sony and EMI. These 3 companies are the biggest companies in the music industry and due to this they have the most money and therefore the best forms of advertising there videos. The main way of advertising for two of these companies (Sony and Universal) is through vevo. This is because they have a joint ownership over this company and therefore advertise each others video's on each others videos as an advert at the start normally, You will be able to see this if you go to the Vevo youtube channel as almost every video will start with an advert for another music video on there channel and this may be for their own company or for the other but this shows that together, they have monopolised on the music video and generally on the music industry as even though the main place they advertise is on their own stuff as it is then free or at least cheaper, they also have enough money to advertise on other video's that will be be aimed at the same target audience as that of the video they are receiving an advert for.
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